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Mar 28, 2013
Meta tags are the important elements for successful SEO of your blogger blog site as well as any types of website. It helps to find out the keywords related to the article to Google bot. When a user search article by his own keywords, bot searches the most relevant matches with the keywords and show the results. So, if you want to optimize your site with successful SEO, keyword research is necessary and place the keywords into the meta tags. You can put your site description as well as specific post description as search description which helps to recognize your site to the bot that what kind of topics describes in your post.
Meta tags are basically HTML head element and are not shown on your page. This tag is placed in between the <head> and </head> tag. This elements are generally added to the main script manually.
You can put two types of META tags. You can put text Meta tags as keywords and description and on the other hand "alt" tags. The "alt" tags are used to recognize your photos to the bots that what type of photo it is?
How to put Text Meta Tags:
Meta tags are generally included <meta> tags. You can put your keywords between the anchor of thr tags and place the tag between the <head> and </head>. You can put keywords and description meta tags like this:
<meta name="keywords" content="YOUR KEYWORDS HERE" />
<meta name="description" content="YOUR DESCRIPTION HERE" />
<meta name="description" content="YOUR DESCRIPTION HERE" />
This elements specifies your overall site keywords and descriptions. But you can put post by post meta keywords and description.
How to add post by post meta elements:
When we add labels to the post we actually add meta keywords to the specific post. But in previous blogger interface there were no option to add meta description to specific post in blogger blog. But in new interface of blogger blog you can add specific post search description for optimization of your blogger blog.
When you write a post you will see an option to add Search description where you can add your specific post search description.
How add "alt" Tag to the Photos:
The "alt" tags are very important for Search engine optimization (SEO). If you put the "alt" elements to the photos the photos will readable to the search engine and can give feedback in the search results. Generally in HTML, "alt" tags are included with <img> tag like below:
<img src="IMAGE URL" alt="IMAGE NAME/DESCRIPTION">
But you add "alt" elements to the photos in blogger blog more easily as well as you can add title and caption with the photos in blogger blog.
To add "alt" tag to the photos, select the photo after uploading the photo. A menu will appear where you can find Add caption and properties menu.
Now put the Title text and the "alt" text in the respective boxes and click Ok and you are done.
There are another tricks for search engine optimization (SEO) is that make sure that the code given below is present just after the <head> tag.
<b:include data='blog' name='all-head-content'/>
<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.pageTitle/></title>
<b:else/>
This code will help the bot to search every post regarding its Post title.
You can also more meta tags like Robots, Author, Generator etc. Meta tags are read by the search engine. These are not appeared to the users. So, you should put here only those things which you want the search engine to read.
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